FARMERS’ MARKET
The Farmers’ Market identity emerges from the systemization of agriculture with respect for locality and sustainability. The logomark is a fruit basket rendered from an aerial perspective. It’s abstracted square form lends well to modular arrangement; in this case, a gridded composition is used to analogize the NYC street map. The design assembles a monospace typeface with organic forms and a playful color palette that is equally contemporary and characteristic of the earthly themes at play.
