BROOKLYN MUSIC FESTIVAL 2019
ROLE: BRAND IDENTITY ︎ VISUAL DESIGN ︎ UX
TOOLS: ADOBE ILLUSTRATOR ︎ AFTER EFFECTS ︎ XD ︎ PHOTOSHOP
Brooklyn’s eponymous music festival celebrates it’s rich diversity in music, art, culture, food and drink. This identity system seeks to represent the energy and multiculturalism of it’s history and residents. The vibrant colors used are emblematic of this electric borough and the static, confetti-like objects are arranged in a way that expresses (explosive) motion. The general feel evokes a level of excitation that parallels the liveliness of the festival itself.